Itinera is a Public Relations firm created to accompany destinations, cultural institutions, and lifestyle brands on their itinera (journey).

Founded in 2020 by Soraya Gabriel and Anna Malagoli, both have a solid background in public relations working for more than a decade for a wide range of partners (DMOs, museums, art fairs, airlines, hotels, attractions, Theme Years, foundations and culinary itineraries).

We are active in the Spanish and Italian markets, and occasionally deliver our work through a network of communication specialists based in other European cities.

Our aim is to promote only the most interesting destinations, events, initiatives, and cultural institutions. A “boutique” style agency where our DNA is passion, creativity, and professionalism.