Public Relations & Communication
Itinera PR
Itinera is a Public Relations firm created to accompany destinations, cultural institutions, and lifestyle brands on their itinera (journey).
Founded in 2020 by Soraya Gabriel and Anna Malagoli, both have a solid background in public relations working for more than a decade for a wide range of partners (DMOs, museums, art fairs, airlines, hotels, attractions, Theme Years, foundations and culinary itineraries). In 2021, María López joined the Spanish Team.
We are active in the Spanish and Italian markets, and occasionally deliver our work through a network of communication specialists based in other European cities.
Our aim is to promote only the most interesting destinations, events, initiatives, and cultural institutions. A “boutique” style agency where our DNA is passion, creativity, and professionalism.
Founded in 2020 by Soraya Gabriel and Anna Malagoli, both have a solid background in public relations working for more than a decade for a wide range of partners (DMOs, museums, art fairs, airlines, hotels, attractions, Theme Years, foundations and culinary itineraries). In 2021, María López joined the Spanish Team.
We are active in the Spanish and Italian markets, and occasionally deliver our work through a network of communication specialists based in other European cities.
Our aim is to promote only the most interesting destinations, events, initiatives, and cultural institutions. A “boutique” style agency where our DNA is passion, creativity, and professionalism.
Clients & Projects
- Theme Year ‘Rembrandt and the Golden Age’ (2019)
- Holland Land of Water (2017-2019)
- JB500: V century of Jheronimus Bosch death (2016)
- Van Gogh Year: 125 of his death (2015)
- Reopening of Mauritshuis (2014)
- Amsterdam 400 years of Canals (2013)
- Peace of Utrecht 300 Anniversary (2013)
- Floriade (2012)
- Reopening Stedelijk Museum Amsterdam (2012)